Most companies think that all you need is a better product, better service, or a better team in order to win. Most leaders think that markets are things that happen to them, like the weather. Most people believe that the future of our agribusiness is what it is, and our job is to make the best of it.
That’s why only .04% of companies ever pass $10M in ARR and why just 30% of companies survive more than ten years.
But legends understand the power of perspective. They know that the future, as well as the market, is designed by people. That we have the power to shape the world we live in. They know that the company that defines the problem and designs the solution owns the category and is best positioned to dominate the space.
In fact, 76% of the value created in a market category goes to the leader. Everyone else is left fighting over the scraps.
We help you become the leader of your market category by focusing on innovative thinking that reshapes the challenges your customers face - providing a unique perspective that sets you apart.
Are you ready to take a different approach to your customer’s problem? Are you ready to make people care about the solution you provide? Are you ready to make fans, not followers?
Book a free consultation with our team today!
The company that defines the problem and designs the solution owns the category and is best positioned to dominate the space.
“I feel like I just listened to a masterclass on marketing in agtech.”
— Tim Nuss, Co-Host of The Modern Acre Podcast
What is the problem that needs to be solved? What is missing?
What is the lens through which you want your customers to see their problem and your solution?
How will this change the customer's life? How does this move them away from pain and towards pleasure?
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