Strategic problem-led marketing is a transformative approach that propels your company into the realm of high-growth, elite businesses. This process guides your team to pivotal decisions and breakthroughs, setting your company on a united mission to innovate and dominate a new market category. The outcome is a compelling strategic future-based movement, helping you attract the best talent, investment, and customers.
At this initial stage, our team will thoroughly review information about your company, industry, and category.
At the same time, we'll provide your leadership team with resources to review to ensure you get the most out of our engagement.
We'll interview key company leaders, review available materials, and take further steps to enhance our grasp of your company's dynamics and category strategy.
This step aims to uncover the organizational answer to the question, "What are we doing today? What’s working? And what’s not working?"
INCLUDES AN ALL-DAY SUMMIT
We will lead a discussion with your leadership team about the problem you solve, what a solution to that problem should look like, what category that might create, and why you are the company that should create that category.
Here, we'll talk about the unique problem your company addresses and your potential to pioneer a new category.
This will be followed by drafting a Point of View (POV) document of 800 to 1,000 words, intended to act as your internal manifesto, guiding your strategic direction, product development, and communication strategies.
After that, we will dedicate a week to crafting this POV.
INCLUDES A SECOND ALL-DAY SUMMIT
Once the point-of-view is written, we'll gather the team in person to introduce the developed POV to your team, sparking further thought and debate about your strategic direction and its framing.
Throughout the day, we collaboratively refine the POV, aiming for a version that gains your team's unanimous support and belief.
By the end of the workshop, your team will depart with a POV that encapsulates your category strategy and a revitalized sense of mission.
At this point, we collaborate primarily with the CEO and CMO to refine the final details of the POV, preparing it for dissemination across the company.
We will assist the CEO/CMO in crafting a presentation and an article derived from the POV, which can be used as an inaugural blog post or a public article to announce and clarify the category.
How are we going to evangelize our problem and our new market category? How will we organize a lightning-strike announcement that fires up the people we seek to serve and forces our competition to call an emergency board meeting?
Key executives instrumental in launching the category to the market, typically comprising the CEO, CMO, head of sales, and others in equivalent leadership positions, will be actively involved in this process.
During this meeting, our role is to facilitate a brainstorming session. We aid your team in developing strategies for introducing the category within the organization and to the external market.
Let's start a movement.
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